| Amorim is reaping the benefits of its commitment
to quality and service with strong sales growth in the burgeoning South African
wine market. Sales
of Twin Top® doubled in 2003 and with a further 40 per cent growth
this year, Amorim's technical cork has become the closure of choice for most of
the high-volume international brands produced by South African wineries. Amorim
is also the leading supplier of natural cork stoppers in South Africa and has
nearly 90 per cent of the sparkling wine market.. According
to Amorim Cork South Africa's managing director, Joaquim Sá, this success is based
on two factors - progress in the battle to defeat cork related quality problems
such as TCA and a willingness to work in partnership with wineries to ensure their
needs are met cost effectively. Several
leading South African producers have publicly supported Amorim's claim of a substantial
reduction in the incidence of TCA since the deployment of the company's new production
techniques and quality control regime.
"After using ROSA-treated corks
we can validate Amorim's claim of a substantial reduction in the incidence of
TCA," says Delana Green of Stellenbosch Vineyards.
The company's Versus
range is sealed with Twin Top® and distributed throughout Britain,
Netherlands and domestically.
Green says they have kept a close eye on
cork performance over the past year and have not received a single customer complaint.
The point is echoed by Pierre Smit of African Terroir.
"The returns
from millions of bottles we exported over the past year could be counted on one
hand," he said.
"The extraordinary low return rate is an excellent record,
but we're looking forward to no comebacks at all, once ROSA-treatment has been
fully extended to all our corks."
Jaco Boonzaaier of Pernod Ricard (SA),
which exports to 27 countries, said advances in cork technology and "experiences"
with suppliers of alternative stoppers have convinced his company to appoint Amorim
as its sole closure supplier.
Amorim has had a similar response from smaller
producers that specialise in premium wines.
Louis Strydom, winemaker for
the internationally acclaimed Rust En Vrede Estate, said Amorim had proven to
be consistent on quality and service.
"That is why Amorim is our preferred
supplier," he said.
A prime example of the close partnerships Amorim forges
with its clients is the relationship with South Africa's leading wine producer,
KWV SA.
The company selected Amorim as a preferred supplier in 2002 based
on Amorim's capacity to meet the seven elements of KWV's Supplier Partnering Program.
These relate to quality, materials handling, procurement, design, business system
integration, communication and strategic integration.
"Our aim is to grow
with our clients. The sustainable way is to develop solutions with them that match
or exceed the expectations of our client's customers," said Sá.
"Amorim
has done a great job in that regard - improving communication with the on and
off-trade market and investing heavily in R&D.
"It's a constructive approach
that has contributed greatly to Amorim's success in South Africa." |